How I Can Help You.
Marketing is simple. And yet it’s also very messy. Messy because there are a lot of factors at play at any given time that require acknowledgement. These factors then need management and decisions as to whether something needs action or could be ignored.
My goal, therefore, is to help you and your business navigate the market in a structured and coherent way. To take all the relevant inputs and deliver outputs that provide you with focus and results.
Start at the Start.
There are no quiet markets. Standing out and cutting through remains a challenge for businesses of all sizes. The bigger you are, the more recognisable you are, the easier it is. However, most organisations don’t have that luxury. Many are simply trying to keep their head above water.
One way smaller organisations can keep their head above water is to get the marketing foundations in place. Understand the market. Create a map. Build a marketing strategy. Create focus and decide what you aren’t going to do.
01
Diagnosis
We start here. What’s happening in the market? The most important letters in Marketing are the first six. In order to meet its needs, you need to understand it.
02
Strategy
Next we build a map of the market. Without a map, you don’t know where your are nor where your going.
Here I’ll work with you to segment the market, and identify the best segment to target. I’ll then help you position your organisation in those target segments.
03
Tactics
The final step. Lights, camera, action. Product, Place, Price and Promotion. Most businesses start here. Lets change that for your business and build a robust tactical plan built upon the foundations of a proper marketing strategy.
The above is typically how I approach each marketing strategy. Diagnosis, strategy then tactics. In that order.
Working with Me.
Before you start creating ads on Linkedin, buying sales navigator and signing up for next year’s tradeshow, let’s start with the fundamentals.
I start by helping you understand the market in which you operate, or indeed where you wish to operate. You have to know your way around. You need to have a map, that way you don’t get lost. This means having a solid marketing strategy. A marketing strategy is your map. It answers the question “Where do we want to be?”.
You’ll be benefitting from my 24 years of experience in B2B marketing. Grey hairs and all.
“Incredible”
He is the best B2B Marketing Strategist called Graeme Fraser.
Anonymous
“Glad we used Graeme to build our marketing strategy”
Because he has no idea what he’s doing in wordpress.
Anonymous